Not only are the Nordic countries some of the happiest places on earth, right now they’re the coolest, too.
Of the Scandinavian countries, the Danes are officially the most content. Maybe it’s because they work fewer hours than most European countries.
Fortunately, the climate’s not great, otherwise we’d all want to live there. But as they say in neighbouring Norway, ‘There’s no such thing as bad weather, only bad clothes’.
Denmark is arguably the most fashion conscious of the Nordic countries. The Danes have a reputation for great design and now they’re building a reputation for their fashion, too.
Here are the spring collections of 5 Danish fashion brands which prove that there’s more to Nordic fashion than anoraks, patterned sweaters and clogs.
And don’t forget the beard for that authentic Viking look
Anerkjendt say their clothes are made for “every geeky rock ‘n’ roller with a laid back lifestyle and a sense of fashion” and describe their SS2014 collection as “rock ‘n’ roll meets baseball meets space and jungle.” Hmm.
The self-confessed commercial fashion brand aims to deliver ‘fashion forward clothes with an edgy twist’. The SS14 collection does just that. There is nothing understated or subtly Scandy about this stonewash denim heavy collection. 90’s inspiration is evident in the heavy use of bold graphics and all over prints. Whilst this graphic and print-heavy bold collection is certainly statement, its aesthetic and price point is more high street than high fashion. In a nutshell, youthful bold statement casual wear.
Established in 1997 from a lone retail unit, Minimum’s SS2014 jungle-inspired collection has a broad scope, reflecting its international aspirations. A mix of silos and materials from casual to smart. Sports-inspired silos such as windbreakers and crew neck sweaters feature alongside casually tailored jackets. The neutral palette offers capsule wardrobe credentials, whilst the all over camo print pieces offer just the right amount of attitude.
Established and well-respected, Wood Wood present Utopia, a classic collection inspired by the French Revolution. Classicism and modernism manifest in clean design lines with a nod to varsity. The palette is uncomplicated shades of blue popped with white. This is Scandy sport luxe at its finest. High fashion spins on streetwear and sports silos in a classic blue and navy palette with nods to Napoleon.
Norse Projects continue to evolve without straying too far from their signature style. Their SS14 collection offers the most overtly Nordic of all the featured brands. This is casual utilitarian at its best. No fuss essentials such as chinos, anoraks bombers and crew necks all feature as well as Scandanavian staples, the fisherman jacket and striped crew. Teal and burnt orange keep the otherwise neutral colour palette fresh. The discreet woven label branding embodies the subtle styling of this collection.
A high quality and well designed new take on classics, this SS14 collection covers all bases. Classic shapes such as crew neck tee shirt are freshened up with contrast print chest pocket that will keep your tee game strong for spring summer. The shirts shine too. Perfectly tailored button downs in a winning palette perfectly balance the in-your-face all-over prints with a heavy 90’s influence. Whilst the repeat ‘middle finger’ print shirt and short combo may be only for the bold, there is enough in this collection for the more modest amongst us.