Acne Studios

Opens first store in Beijing


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Acne Studios is pleased to announce that it is expanding its presence in Greater China by opening its first store in Beijing on 9 April. Founded in 1996 in Stockholm, Sweden, Acne Studios has since grown into an international fashion house with flagship stores in Paris, London, New York, Los Angeles and Tokyo. Its multidisciplinary approach combines fashion with an interest in photography, art, architecture and contemporary culture.

“We are thrilled to open our very first store in Beijing. Beijing’s rich cultural heritage, in combination with its fast progression, is very inspirational. It feels like every time I come back to the city, there is a new extraordinary building that has materialized, designed by a world renowned architect. I’m now intrigued to welcome the Beijingers into a partoftheAcneStudiosuniverseintheirhomecity.” –MikaelSchiller,Chairman.

Acne Studios makes its debut in Beijing with an 80m2 store in the SKP mall. The interior follows the new Acne Studios store concept, with a design specific to each space. Stainless steel walls are as if inserted into the space, while steel hangers and long tables allow the clothing and accessories to be seen as individual objects.

To celebrate the arrival of Acne Studios in Beijing, a special gold small leather goods collection has been created that will be sold exclusively in the store. The wallet, credit card holder and pouch each have gold bodies with hand- painted blue trims. The credit card holder has a red interior, while the wallet and pouch have red zip tape, and zip pulls in graphic shapes.

Today Acne Studios offers men’s and women’s ready-to-wear collections, footwear, accessories and denim, designed in its original headquarters in the heart of Old Town in Stockholm. Acne Studios has recently opened its second store in Hong Kong on 7 April and will open in Milan and San Francisco later this year.


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