Acne Studios

opens in old ice warehouse in San Francisco

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Gentleman's Division

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Acne Studios is pleased to announce the opening of its first San Francisco store, in an old ice warehouse. Taking its specific red colour from the Golden Gate Bridge, the Geary Street space has its own unique design.

“I wanted this store to have a special mood both for the location and for San Francisco itself, taking its colour from the red of the Golden Gate Bridge. It is a large and beautiful space, and we have therefore kept the fixtures to a minimum.”

– Jonny Johansson, Creative Director

The exterior of the 290sq m store, stocking the full women’s and men’s collections, has been completely rebuilt in red brick to create a new landmark on Geary Street. The ceiling, pillars, window and door frames are painted Golden Gate red, while ceiling-high windows make a virtue of the store’s four and a half metre height, revealing the scale of space within.

The store has a raw industrial feeling, with a poured concrete floor and perimeter walls clad in polycarbonate sheets coloured in a specific milky off-white. These sheets stretch floor to ceiling, and clip together to create uniformity and the sense of a store that is occupying the space.

A long aluminium wall stretches across the entrance of the store, with only one aluminium display rail and a bespoke bench in front of it. Behind this wall, the store has an awareness of space, with the aluminium fittings, shelves and tables given room to stand on their own.

Changing rooms are purposefully large. Lighting, which hangs from the ceiling in a uniform grid pattern, has been specially designed for the store.

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