Acne Studios announces new campaign with David Sims


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Acne Studios is pleased to announce a new approach to its seasonal campaign. Creative Director Jonny Johansson asked photographer David Sims to interpret the Autumn/Winter 2016 collection, through his take on a classical fashion shoot. The first results from the collaboration will appear on the streets of New York during Fashion Week from

5 September 2016.

“I have long admired the work of David Sims, particularly the way he captures such a specific mood without the need for the usual narrative or story. I wanted him to approach the new Acne Studios campaign as if it were a fashion story without boundaries. For me, the experience has been liberating.”

— Jonny Johansson, Creative Director

For the new Acne Studios campaign David Sims has created three separate stories, which will roll out in various international locations as the season progresses. The first story coincides with the arrival of the Fall/Winter 2016 collection in stores as well as on from 8 September 2016.