Acne Studios collaborates with iconic Swedish brand Fjällräven

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Kojo Jumah

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Acne Studios is pleased to announce an exclusive collaboration with the iconic Swedish outdoor brand Fjällräven. Acne Studios are long time admirers of Fjällräven, whose functional designs are hallmarks of Swedish culture. This collaboration is the rst time Fjällräven has ever allowed another brand to pay homage to its classic pieces, such as the Expedition Down jacket and the Kånken backpack. The unisex collection is launched worldwide by both Acne Studios and Fjällräven on 6 September.

“I grew up with Fjällräven. If you are Swedish, you have a very speci c relationship with the brand. I’m very proud that it’s Swedish, and wanted to share our love for Fjällräven with the world,” says Jonny Johansson, Creative Director of Acne Studios.

“We were honoured when Acne Studios approached us, and curious too, because we’ve never done anything like this before. The result is a unique collection that embodies the timeless functionality of Fjällräven and the artistic approach of Acne Studios while creating something completely new” says Henrik Andersson, head of innovation and design at Fjällräven.

To create the collection, Acne Studios Creative Director Jonny Johansson carefully selected each piece, dissected it, studied its construction, kept its signi cant features and brought Fjällräven into the world of Acne Studios.

New details are added to a fresh edit of classic designs, like fake fur trims and re ective patches added to the technical Expedition Down jacket, or an extended blush pink panel added to the hem of a women’s blue parka. Pockets have been oversized, and Fjällräven colours and technical materials have been used in playful ways. Functionality is invited into the world of Acne Studios, like the technical trousers with zip-off legs to turn trousers into shorts.

The Kånken is celebrated in three styles: the legendary backpack; a new version that can be turned into a messenger bag, complete with fresh internal compartments; and a mini Kånken clutch. There’s also a newly designed T-shirt featuring images of typical hiking scenes, vivid colour outdoor caps, and – for the real adventurer – a camou age sleeping bag.

Throughout, the brands switch fonts to create a new collaborative branding. It’s a gesture of appreciation between one Swedish brand and another, to then share their Swedishness with the world. Garments from the collection are printed with a text further explaining the relationship between the two brands, and the deep respect and admiration that is at the heart of the Acne Studios Fjällräven collaboration.

The Campaign

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