With two small circles and a long rectangle, the face motif is born. Having made occasional cameos within previous Acne Studios’ collections, the emoticon is now the protagonist of its own standalone collection launched on 17 August in all Acne Studios stores worldwide and on acnestudios.com.
“I have been thinking about families for a long time. Since Acne Studios started as a collective, we would see each other as a family back in the days. I therefore wanted to portray households of today, in all constellations—this is how we found Kordale and Kaleb. How does the face motif fit into all of this? Well it’s just an ordinary Swedish citizen. Not too happy, not too sad, but somewhere in between. Lagom in Swedish. Like me.”
-Jonny Johansson, Creative Director
In recognition of how emoticons are able to transcend language, Acne Studios celebrates the spirit of inclusivity in the new campaign dedicated to the face motif collection. Featuring the Atlanta-based couple Kordale Lewis and Kaleb Anthony and their four children, Desmiray (10 years old), Maliyah (9), Kordale Jr (8) and Kaleb Jr (6 months). Inez and Vinoodh photographed the family on location in the New York City hotel room they were staying in during a holiday weekend.
Kordale and Kaleb first came to popular awareness as the result of a 2014 Instagram post when they photographed the start of a typical day in their household, writing:
@kordalenkaleb Being fathers is getting our daughters up at 5:30am making breakfast getting them dressed for school and putting them on the bus by 6:30. This is a typical day in our household. It’s not easy but we enjoy every moment and every minute of #fatherhood. #proudfathers #blackfathers #prouddads #gaydads
The couple subsequently found themselves the subject of global media attention.
The collection will be available in Acne Studios stores and on acnestudios.com from 17 August. The campaign will appear outdoors in New York, Hong Kong, Paris, Milan, San Francisco, Berlin and Hamburg.
A limited edition, free publication designed by M/M (Paris) featuring an in-depth interview with Kordale and Kaleb will be available in selected Acne Studios stores worldwide from mid-August and featured on acnestudios.com.