“I wanted to make a collection about pure creativity, so we started by asking some kids to draw their idea of clothes. The naive shapes were enlightening when brought to life. It was a jumping off point for a fresh way of thinking about fashion.”
– Jonny Johansson, Creative Director
A collection of experiment and wearability in menswear, with a new eye on wardrobe staples. Throughout, vivid colours such as blues and reds sit alongside muted tones of camel and grey.
Striped, loose knitted tops have extended sleeves and a large patch pocket at the hem. 2D square bodied sweaters are made from just two panels, following a child’s imagined idea of a knit.
Single breasted tailoring is pressed with new body, with creases placed away from the usual. Pants are cropped and slightly ared, the cut-out pockets with bonded hems.
Wools are woven with synthetics to create textures like terrain. The fabrics are used on snap-fastening duffels, either full body, or as a panel across the shoulders of a camel duffel.
Knitwear is key to the collection, and a focus for experiments. A snap-fastened cardigan combines natural and synthetic yarns with an elastic hem. Sweaters with wavy stripes mix richness of yarns, adding pop to homespun stitches.
Checked technical cotton is bonded onto shearling for a zip-up jacket, the zip pleasingly chunky. Shetland wool single breasted coats are fastened with rubberised black metallic circles.
An oversized yarn twill is used for a boxy take on the denim jacket. Shetland wool is used for a V-neck, while camel wool cloth is cut to make a crewneck sweater.
Fine crewneck sweaters have been embroidered in uffy yarn with childlike motifs: a star, a rocket, planets.
Leather lace-ups have oversized eyelets that continue around the ankle, while hold all-bags use the terrain pattern of the collection. Necklaces have been knitted from metallic yarn.