DIFFERIO, A trendy menswear store rivalling Zara and H&M
Differio is the next big player in menswear e-commerce that’s disrupting fast fashion competitors – H&M and Zara – with innovative marketing strategies, growing at turbo speed.
Based out of New York City, Differio is popularly known for their trendy men’s clothing online, along with an assortment of designer shoes for men and fashion accessories. You’ll find everything from dynamic men’s workout clothes to metal-embellished leather cuffs created by independent brands and designers. While other online retailers are eager to promote some of the biggest brands in the world, they’re digging out independent labels that most first-time shoppers have never heard of.
It’s every man’s one-stop shop for scoping out the latest trends, offering global shipping to reach consumers across the world. With a slogan promising “Fashion Different”, they’re not afraid to push the boundaries of traditional men’s clothing styles that fair outside the box, like leather bomber jackets with embroidery.
As an exclusively online-only menswear store, they’re already ahead of fast-fashion retailers, like Zara man and H&M, because they don’t need to manage two different marketing channels between online and freestanding stores. These retailers are already facing challenges in trying to create a more integrated shopping experience that seamlessly combines their online platform with their in-store shopping experience.
While analyzing search trends has helped increase Differio’s site traffic, it doesn’t take much either for an item to go viral. More than just a clothing store, they’re creating a culture of trendy men that aren’t afraid to express themselves with fashion. People are simply addicted to returning to the website to check out their new collections and sharing their unique clothing. With a devout following across social media, this traffic has organically increased their overall global website ranking within just a few months.
Since they’ve launched their website, their organic visits have continued to increase by 23% month after month. As a result, they’ve seen an average monthly sales growth of 25-30%, expanding at a steady rate. Already a mainstay for unique trends, Differio is reportedly set for big expansion plans towards becoming the next global retailer for stylish menswear.