Kojo Jumah


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H&M Fashion Media Update – Spring 2013

Latest news and designers pick for spring 2013

Get the look for every music festival this season

It’s easy to get the festival look this season at H&M. Starting this spring, H&M Divided presents collections for every music occasion, whether for the heat of a desert festival such as Coachella, the unpredictable weather of festivals like Glastonbury, or the summer-long party of Ibiza. As the season develops that means for women kaftans and cut-offs, uniform jackets, jeans and wellington boots, and then bikini’s and bohemian tops. For men, there are denim shirts and shorts, biker jackets and jeans, and then ethnic and digital print T’s and shorts. There are also glow-in-the-dark pieces to bring the night alive and a full accessories collection, as well as all the kit a festival goer will need, including tents, ponchos and DIY kits.

Celebrities dressed in H&M at Paris Fashion Show

While the runway looks at H&M’s recent Paris fashion show for Autumn 2013, celebrities on the front row wore pieces from H&M that are all available in store this Spring. Lea Seydoux, Virginie Ledoyen and Caroline de Maigret were dressed in H&M Conscious Exclusive also Chloe Moretz could be seen in a red embellished dress all made from more sustainable materials. Emma Roberts wore a white lace shift dress and others went for a more informal look, like Ashley Olsen in her white oversized blouse and Melissa George in a red pyjama suit from H&M´s spring collection.

Summer’s tie-dye beach collection to raise funds with H&M for water

Each year, H&M creates a collection which raises funds for H&M for Water projects, a scheme with WaterAid to help some of the world’s poorest communities with access to a safe supply of water. This season’s H&M for Water collection is centred around this summer’s perfect tie-dye bikini, which comes either in a bandeau style with halterneck strap, or tie-fronted. The bikini, in the colours of the sea, will be available from May 2 worldwide as well as online, together with a tie-dye beach dress and summer scarf. 25% of all sales will go to WaterAid, which has so far raised £2,650,000 since 2002.

H&M is world’s number one for organic cotton

H&M’s annual Conscious Actions Sustainability Report shows that, for the second year running, H&M is the world’s biggest user of organic cotton, an important step in H&M’s aim to have all its cotton come from sustainable sources by 2020. The report, which can be read March 21 at, also highlights H&M’s commitment to other more-sustainable materials and to conscious actions for customers too, such as the new Conscious collection shown by Vanessa Paradis and to conscious actions for customers like the new garment recycling scheme that is being introduced in H&M stores on all markets in March.

Ann-Sofie Johansson favorite looks for women this spring: pattern, texture and a hint of bohemia

As spring arrives, so too do even more options for great style at H&M. Head of Design Ann-Sofie Johansson selects her pick of the season, and says how she’d wear each piece.

WHITE DECO PATTERNED TOP: “This top is so pretty, with its white-on-white pattern and its sweet spaghetti straps. It’ll look great on the first sunny day of the year worn with cut-off shorts.”

INKA PATTERN SWEATSHIRT: “Sometimes you see a piece you know you’ll always wear. This patterned sweatshirt is one of them, and will look lovely with a pair of coloured trousers.”

BLACK MESH-FRONT BODY: “I love the playful ‘90s references in fashion at the moment. This black body looks demure, apart from the mesh V panel at the front. Match it with a black blazer and skinny black jeans for a rocker look.”

BLACK PENCIL SKIRT: “Every woman needs a black pencil skirt in their wardrobe. It’s such a classic piece, and looks fresh this season with a pretty patterned blouse.”

Andreas Löwenstam gives the key looks in menswear: neat spring tailoring and sporty separates

Menswear at H&M this season matches neat spring tailoring with sporty pieces ready for the first glimpse of the sun. H&M’s head menswear designer Andreas Löwenstam talks through his key looks.

TAILORED SHORTS SUIT: “I love this blazer and matching tailored shorts, which make a real statement when worn together with a cable-knit sweater, shirt and bow-tie. It’s a look that’s both smart and also fun to wear.”

LINEN BLAZER AND PATTERNED KNIT: “Spring means you can start to wear tailoring in lighter fabrics. This linen blazer with matching trousers has a sharp cut, but the fabric gives it a great understated look, which looks perfect with a patterned knit.”

PATTERNED TROUSERS: “Usually men wear pattern on the top half of the body. This spring, things are switched, and the pattern now comes on the trousers, like these pair with an ethnic print. Wear them with a simple soft-washed T-shirt, and some sneakers.”

WHITE SHIRT AND PATTERNED SHORTS: “This makes such a great combination for when the weather warms up. The white shirt has a fastening to keep the sleeves rolled, and makes a nice contrast with the Inka patterned shorts. Finish with a navy cap.”

WHITE SPORT JACKET: “With sports such a key influence, it’s important to have the right kit for when you’re exercising, too. This white sports jacket is great for spring, worn with a white vest and black running tights.”