INTRODUCING THE GANT RUGGER SNEAKER - SEA SALT EDITION
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The first-ever GANT Rugger sneaker is about to make its debut, adding a dash of flavour to the wardrobes of privileged and attractive gentlemen everywhere. Taking its style cues from the early 19th century, when rubber soles were first incorporated into footwear, the new GANT Rugger sea salt sneaker is all about casual and contemporary refinement. Originally, this type of shoe was intended for the beach, and it derived its name from the cargo loading mark on British ships referred to as a plimsoll. The Plimsoll in turn gave birth to the nickname “sneaker” because of the quiet characteristics of rubber, meaning one could easily sneak up on people while wearing them.
GANT Creative Director Christopher Bastin commented, “I’ve been road testing these babies since the first prototype came in, and they are sweet. You can wear ’em with anything, beat them into the ground, get ’em salty and sandy at the beach or with your favourite slim-fitting suit when it’s time to take your better half out to dinner.”
The new sneakers are made of high-grade leather carefully treated to create a natural sea salt shade. The sole is constructed in a traditional, hand-made way, where the fresh rubber is baked in an oven to achieve a long lasting, premium finish. With a reinforced rubber toecap for extra durability, this baby is ready to kick anything. The sneaker also features a padded heal made from the same high-grade cow leather for comfort and quality. A subtle GANT Rugger heat embossed symbol is visible on the top of the tongue, with GANT Rugger written across the heel at the bottom. Gold eyelets add a sense of sprezz.
The GANT Rugger sea salt sneaker launches in GANT Rugger stores world-wide
in January 2014 and at gant.com/gantrugger.