UNIQLO today welcomes world-renowned musician and music producer Pharrell Williams as a collaborator and spokesperson for the UT 2014 Spring Summer collection. Launched in 2003, UNIQLO’s UT T-shirt brand is getting a fresh start this year, as “The New Model T,” a collection produced by its creative director and street fashion icon NIGO.
The UT 2014 Spring Summer collection comprises around 35 themes in more than 1,200 colors and patterns, and features a line in collaboration with Mr. Williams’s “i am OTHER” creative collective. Pharrell Williams will appear in the campaign images and a TV commercial for the UT 2014 Spring Summer collection. The collection will be available in the 14 countries and regions around the world where UNIQLO operates.
New Tagline: “The New Model T”
The UT T-shirt brand celebrates its 12th year, with a return to the roots of the T-shirt, offering an authentic pop style. Revisions have been made to the body of the shirts themselves, with a carefully selected assortment of graphics. Under the stern eye of street fashion icon NIGO, recently hired as creative director, the 2014 Spring Summer collection will comprise approximately 35 themes, including 18 new collaborations, with more than 1,200 colors and patterns for men, women, and kids.
Global Launch on March 28, with the SPRZ NY Project SPRZ NY (“Surprise New York”) is a new collaborative project with New York’s Museum of Modern Art (MoMA), intended to surprise. Designed around the concept of “A place where clothes and art meet,” the project features a special collection of fashion products inspired by works from eight leading artists in the museum’s extensive collection. The second floor of UNIQLO’s 5th Avenue Global Flagship Store will be remodeled into the SPRZ NY store, offering a broad lineup of special edition products with designs that include T-shirts, outwear, and other items. SPRZ NY displays will be set up in flagship stores in the 14 countries and regions where UNIQLO operates.
Collaboration with “i am OTHER”
As part of the new UT collection, UNIQLO will launch a line in collaboration with Pharrell Williams’s “i am OTHER” creative collective. The products will include Men’s and Women’s T-shirts and Caps, and will be sold from mid-April in 14 countries and regions around the world, including Japan. In addition, the new TV commercial for UT to be released in April will feature a song from Pharrell’s new album “G I R L”. The commercial, and video of an exclusive interview, will be available on the UNIQLO website from April.
Shop men’s, women’s and kids’ UT’s in-store and online @ www.uniqlo.com